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Ashford
Principles of marketing
week 2
BUS 330 Week 2 DQ 2 Product Usage Categories

BUS 330 Week 2 DQ 2 Product Usage Categories

Short description

Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page.  How might these items be combined to create a usage group like a “convention survival package” or “campers’ kit”? Explain the reason for your choice. Which items, if purchased, might create complementary demand for another item in the line? Explain how it might accomplish this? Which items might substitute for another item?  Why did you choose that substitute and how might it affect demand? 

Guided Response:
 
Review several of your peers’ posts and respond to at least two of your peers. Provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate or consider other usage groups.

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