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Ashford
Principles of marketing
week 5
BUS 330 Week 5 DQ 1 Corporate Social Responsibility

BUS 330 Week 5 DQ 1 Corporate Social Responsibility

Short description

The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part. If you worked in the marketing department of BP or Toyota, explain your department’s responsibility related to these issues. You must use the text and at least one additional scholarly source. 

Guided Response: 

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations. Provide examples that support your peers’ explanations or that provide a different perspective.

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