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Ashford
Introduction to entrepreneurship
week 5
BUS 362 Week 5 Final Paper

BUS 362 Week 5 Final Paper

Short description

Select any new business idea; compile a preliminary assessment of the business opportunity and an outline of an abbreviated business plan. The 8-10 page project paper (excluding title and reference pages) must follow APA requirements and use five professional resources in addition to the textbook. The following details are to be included in your plan: 1. OVERVIEW a. Business idea b. Business type (new business, franchise, operating business) c. Core competency proposed for achieving competitive advantage 2. MANAGEMENT SECTION a. The legal structure of your business b. Owners and key members of management team c. The staffing structure with key positions identified 3. MARKETING SECTION a. An analysis of the environment, identifying major opportunities (and threats) that support the start up.

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