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Ashford
Strategic management & business policy
week 2
BUS 402 Week 2 DQ 2 Analyzing the General Environment

BUS 402 Week 2 DQ 2 Analyzing the General Environment

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Porter’s 5 forces CLO: 3. 1st Post Due by Day 3. Please review the required You Tube video Five Competitive Forces That Shape Strategy, regarding Porter’s 5 forces. In the video, Mr. Porter discusses how Porter's Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these 5 forces to the airline industry. Think of another industry where profitability is low. In a response of no less than 250 words, apply the 5 forces to your chosen industry and demonstrate how those forces can lower profitability.

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