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Managerial marketing
week 4
BUS 620 Week 4 DQ 1 The Role of Pricing

BUS 620 Week 4 DQ 1 The Role of Pricing

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The Role of Pricing 
Review the article: Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Retrieved from ProQuest. • Is your own buying behavior influenced by coupons and sales? • Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? • Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?

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