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Ashford
Managerial marketing
week 4
BUS 620 Week 4 Pricing

BUS 620 Week 4 Pricing

Short description

Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. In a three- to four-page paper (not including the title and reference pages): - Explain how to successfully get customers to pay more for your products. Reference the article in support of your response. - Explain how a specific pricing strategy will allow you to raise the price on your product successfully. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

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