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Ashford
Managerial marketing
week 1
BUS 630 Week 1 Mendel Paper Company

BUS 630 Week 1 Mendel Paper Company

Short description

Mendel Paper Company Complete Case 2B (Mendel Paper Company) in Chapter 2. In this case, you are provided information regarding selling prices and costs of several products offered by Mendel Paper Company.  In addition, management has concerns about sales mix and rising costs. Address the questions (1-5) at the end of the case.  Based on the case questions, you are required to provide a three to five double-spaced written report addressing management’s concerns.  The written report should be properly formatted according to APA guidelines and demonstrate research and critical thinking skills.  Conclusions and recommendations should be supported by at least 2 scholarly sources from the Ashford Library or other external sources, excluding the textbook.  For Questions 1 through 4, you will need to complete several calculations – be sure to label and clearly identify your work to demonstrate your understanding of the concept even if you arrive at the incorrect answer.  The calculations should be included as part of your analysis and written report required for submission.  For Question 5, fully address management’s concerns as part of your written analysis using the new or the previous calculations to support your recommendation/explanation. As part of your written analysis, include how management might use these calculations to make decisions.  The written analysis should be supported by at least 2 scholarly sources, excluding the textbook.

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