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Visual literacy in business
week 2
CGD 218 Week 2 DQ 2 Bauhaus Manifesto

CGD 218 Week 2 DQ 2 Bauhaus Manifesto

Short description

Your textbook describes design in light of the Bauhaus manifesto. 

According to the Bauhaus Design History  (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.” 

Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.

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