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Visual literacy in business
week 4
CGD 218 Week 4 DQ 1 Brand Identity

CGD 218 Week 4 DQ 1 Brand Identity

Short description

As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.” 

For this discussion, select a company and create a mood board that visually conveys its brand identity. Your mood board should include images of at least four of the elements (e.g., logo, color palettes, product packaging, slogans or taglines) described in the quote above. 

Your mood board can be created through Microsoft Word, PowerPoint, Glogster  (, or Adobe Photoshop (converted to PDF). Once it is created, post it to the discussion forum as an attached file or a link. Describe the elements you included in your mood board, and explain how each one contributes to the overall brand identity for the company you’ve selected. 

Guided Response: Respond to at least two of your peers with an evaluation of their selected company’s brand identity, as conveyed through the mood board. Do you agree with your peer’s interpretation of the company’s brand identity? Why or why not? Can you think of any elements that they might have missed in their mood board?  a

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