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Health care planning & evaluation
week 2
HCA 421 Week 2 DQ 2 Market Segments

HCA 421 Week 2 DQ 2 Market Segments

Short description

If the movement toward "consumer-driven health care" continues to advance, speculate on how a health care organization may want to improve the way that it assesses and interacts with its market and customers, including providing health services and programs to meet the needs of a diverse population. Reflect on how this development may (or may not) affect those who are already under-served in a market. Must be at least 300 words and have two recent scholarly references.

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